1. It presents a clear vision
A well-written and persuasive business proposal communicates its message in a clear and effective manner. It is well-researched, contains clearly-defined project objectives, and explains the benefits of the product or service offered in a concise and compelling manner. It should be clear to the reader how the potential product or service can improve their business better than those offered by your competition. When presented correctly, the clear vision of your project can significantly increase your chances of winning the prospective client’s business.
2. It presents effective solutions
One of the most important components of a compelling proposal is outlining the potential problems your client is facing or could face in the future, and describing how your business could provide the best solution. Moreover, it is important to back up any claims you make with case studies, and backing up your solution with credible, well-researched information and figures. Including an extensive description of all the benefits could receive from your product or service creates a compelling and persuasive proposal.
3. It is well-written and contains no grammatical errors
A successful business proposal is not too technical in content, avoids the use of jargon, and contains no typos or grammatical errors. Even if a proposal is technically sound and contains the best solutions to the client’s problems, poor grammar can give a poor initial impression and can lead to rejection. If you do not feel confident in your writing skills, hiring a writing expert or taking a tender writing course to write the proposal could increase your chances of winning a high-worth tender.
Writing a compelling, clear and effective business proposal takes patience, good writing skills, and a lot of practice. By implementing the tips described above when writing your business proposal, you can increase your chances of winning important tender opportunities and help your business grow.
