5 Functions Your Business Should Immediately Outsource

When you’re just starting out in the business world, you’ll probably take care of every aspect of running a business. However, there comes a point when it’s necessary to hand over non-core tasks to external experts. Otherwise, having too many things on your plate can adversely affect your business operations.

 

Take a look at some functions that your organization will be better off outsourcing.

 

IT Management & Customer Service

Setting up an in-house IT department can end up being quite expensive. Hiring external experts is a cost-effective alternative. Whether you require 24/7 customer care or constant tech support, let an external service provider take over.

 

Accounting & Other Financial Services

If you are short on time or lack financial expertise, you can utilise your time better by getting a skilled accountant on board. Rather than making mistakes in your financial books that can be detrimental to your organisation, it’s better to work with an experienced professional.

 

Technical Writing

Whether it’s writing business proposals or user manuals, every business needs technical writing services. Is tender writing keeping you from other important tasks? Focus on core activities and involve professional technical writers. You can enhance your organisation’s capabilities with professionally drafted business communications.

 

Marketing

Traditional and digital marketing are both essential to promote your business and generate new leads. From managing social media to search engine optimization, there is a lot when it comes to marketing. Rather than wasting time trying to figure it all out, you should hand it over to a marketing agency.

 

Human Resource

Hiring new employees is a delicate and time-consuming process that needs your complete attention. You can consider outsourcing recruiting and other HR tasks to free up your time.

 

Wrapping Up

No matter how hard you try, there are only so many hours in a day. Outsourcing is an excellent option for tasks that are taking too much of your time or are simply beyond your skillset. 

4 Free Ways To Publicise and Promote Your Business

Whether you run a business of selling scrunchies or technical software, business promotion and marketing is crucial for winning new customers and ensuring long-term success. By publicising and promoting your business, you can create interest and awareness for your product. It is a way to persuade customers to spend their money on your product or service.

Publicising and promoting your business can be an expensive affair, especially if you’re just starting out. Luckily, there are some ways to promote your business without spending too much. Take a look.

1.   List on Online Directories

People no longer look for businesses in a bulky paper directory. Everyone goes to the internet for any information they need. List your business on various online directories. The more, the better. By expanding your digital presence, more customers can easily find your business online.

2.   Put Out Media Releases

Media releases are a free-publicity tool that garners media attention and generates buzz for your brand. In some ways writing a media release is similar to tender writing. For both documents, you should keep it to the point and interesting. It’s hard to get your media release noticed. So, write an eye-catching and compelling headline to prevent your media releases from going straight to spam.

3. Explore Google My Business

Google My Business is a form of an online directory. Most people will search on Google, as it’s the most popular search engine. GMB is much more extensive than any regular inline directory. In addition to a short description, this platform gives you the opportunity to include business location, pictures and customer reviews.

4. Reach Out to Influencers

Nobody could have anticipated the way influencer marketing blew up in the past few years. If you’re releasing a new product, reach out to influencers followed by your target audience. It’s unlikely that you’ll be able to persuade a popular influencer to work for free. But you can convince them to promote your brand in exchange for free products.

Final Words

Business promotion plays an important role in generating sales and reaching target audiences. Make sure you take advantage of the aforementioned free-publicity tools to get your brand name out there.

Speak with Madrigal Communication today and see if we can help with your Web Copy needs.