Tuesday, August 18, 2020

4 Free Ways To Publicise and Promote Your Business


Whether you run a business of selling scrunchies or technical software, business promotion and marketing is crucial for winning new customers and ensuring long-term success. By publicising and promoting your business, you can create interest and awareness for your product. It is a way to persuade customers to spend their money on your product or service.

Publicising and promoting your business can be an expensive affair, especially if you’re just starting out. Luckily, there are some ways to promote your business without spending too much. Take a look.

1.   List on Online Directories

People no longer look for businesses in a bulky paper directory. Everyone goes to the internet for any information they need. List your business on various online directories. The more, the better. By expanding your digital presence, more customers can easily find your business online.

2.   Put Out Media Releases

Media releases are a free-publicity tool that garners media attention and generates buzz for your brand. In some ways writing a media release is similar to tender writing. For both documents, you should keep it to the point and interesting. It’s hard to get your media release noticed. So, write an eye-catching and compelling headline to prevent your media releases from going straight to spam.

3. Explore Google My Business

Google My Business is a form of an online directory. Most people will search on Google, as it’s the most popular search engine. GMB is much more extensive than any regular inline directory. In addition to a short description, this platform gives you the opportunity to include business location, pictures and customer reviews.

4. Reach Out to Influencers

Nobody could have anticipated the way influencer marketing blew up in the past few years. If you’re releasing a new product, reach out to influencers followed by your target audience. It’s unlikely that you’ll be able to persuade a popular influencer to work for free. But you can convince them to promote your brand in exchange for free products.

Final Words

Business promotion plays an important role in generating sales and reaching target audiences. Make sure you take advantage of the aforementioned free-publicity tools to get your brand name out there.

Speak with Madrigal Communication today and see if we can help with your Web Copy needs.

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